Being a Pain (and proud of it!)
This is another Bronze Lion winner at Cannes. It is in fact a giant outdoor piece (billboard) so at its real size is much esier to read the word imprinted in the pebble inside the shoe.
Just one word, but once you have seen it the whole image makes all the sense in the world, because what the little stone says is...
From McCANN Erickson (Spain) it says all with just one very symbolic image: Yes, Greenpeace can make you feel uncomfortable, but that is -at least in part-, their mission. Isn't it?
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Labels:
ad,
advertising,
billboard,
campaign,
creativity,
design,
good idea,
Greenpeace,
outdoors,
personality
2 comments:
I don't understand this at all.
You know the feeling of having a pebble in your shoe? Something that bothers you in small dosis: you can still walk, but you have that nuisance... Greenpeace is that pebble, making the rest feel uncomfortable by working and talking about issues that sometimes we would prefer to ignore. Maybe it makes more sense in Spanish? Because we do say "is like having a small stone in my shoe" to refer to annoying things...
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