Sometimes an ad gets extra attention not for its creativity but for the events surrounding its production. This case though, is receiving some press for what happened after it was aired.
As you can see by yourself, this commercial for the UK's Department of Health is not really creative. Yeah, it has a somewhat 'clever' use of words but it is kind of obvious, and for my taste a little too graphic.
So, why the media attention? Simple. In an ironic twist of fate, David McCusker, the actor sneezing in the ad that was supposed to "Catch it, Bin it, Kill it" ("it" being the swine flu) has fallen victim to the swine flu himself.
In a very British tone, he confessed to the DailyMail: "I've been shivering, shaking and spreading it.(...)It was a shock when I found out. I quarantined myself and I've been getting lots of stick from mates."
Via Huffington Post