Jan 12, 2008

Postcards from the Future

I like Canadians. Even when is one of the few 'big' countries I have never been, I like how they think and I am always checking their advertising. Today, going through the last Applied Arts Magazine I came across these pieces of direct mail, that are part of a larger campaign for WWF Canada.

So far these postcards are not online. I hope the agency or the client would convert them into e-cards as it seems to me that they have a good chance of become viral...

I know I would love to send this one to all my friends and foes, considering that I am living in South Florida and that I still can't find the weather here 'so nice' as most non Floridians think it is.

Here are other postcards and at the bottom you can see the text that reminds us that "Ignoring global warming won't make it go away" .

Want to see more from this campaign? Check the TV spot, the radio ad and some of their print ads.

(Agency: DraftFCB, found via Applied Arts Magazine)

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