Apr 17, 2007

TurboTax rap contest

More and more companies are profiting of the idea of having common people work their advertising (or even their packaging, see Pepsi). It is an interesting idea, because in cases like this one, the TaxRap contest, sponsored by TurboTax, they get incredible exposure. Not only they have tons of people participating but they also have tons seeing those "entries" (all home made ads for TurboTax) and voting. The price for that exposure was probably pretty low...

Personally, I didn't find the winner rap sooo great, but if I were an executive of TurboTax I would have voted for it too... it has great inclusions of the TurboTax logo. To see all winners, follow this link.

No comments: