Mac vs PC - The Dubai Version
A bit more direct (and meaner) than the Mac vs. PC campaign from the US, this campaign from Dubai for Mac has, nevertheless, what we can call the "Mac touch": nice, very clear-cut design that can be summarized as "cool" design.
While I am not impressed for how the direct comparison works in each case, I love the closing statement that is the motto through all the pieces:
"No pain. More gain with Mac"
Here the ads, you can click to enlarge. Needless to say, the doggie one is my favorite...
Formula One with PC
![](http://1.bp.blogspot.com/_XNcy9gUJEO8/R8cl7pwB3EI/AAAAAAAAA-4/ImaLZ9xp83g/s400/PCF1.jpg)
Copy: "Macs never require pit stops. No rebooting, no hassles and no hiccups when connecting new peripherals.No pain. More gain with Mac."
PC Girlfriend
![](http://2.bp.blogspot.com/_XNcy9gUJEO8/R8cm05wB3GI/AAAAAAAAA_I/yf03FIvX_f8/s400/PCgf.jpg)
Copy: "A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy. No pain. More gain with Mac."
And finally the doggie...
PC Dog
![](http://4.bp.blogspot.com/_XNcy9gUJEO8/R8cn7ZwB3HI/AAAAAAAAA_Q/8Ma1SqKuhlQ/s400/PCdog.jpg)
Copy: "You'll never have to train a Mac to give you the right kind of leg up with an OS upgrade. No pain. More gain with Mac."
Agency: Intermarkets, Dubai
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