Feb 16, 2008

The Poster Boys

Who would think that Bush Jr. could become the poster boy for anything?

But after seeing this Swiss campaign (reminding people to use helmets when riding their bikes so they can avoid brain injuries as apparently has happened more than once to Jr.) is easy to realize that EVERYONE can be the poster boy (or girl) for something. It just depends what that something is about.

Now, you can say that is an easy target. Ok. Maybe.

Still it is a good example of why this canbe considered the land of opportunities..., as it reinforces the idea that even a moron can become the President. But the campaign acts as a warning at the same time: if you are not the brightest in the bunch and you still make it to that position, beware, you WILL be mock all over the world.

As you can see in this other poster from the same campaign, the quotes used are real ones -the type that has become known as "Bushisms".

What I really like is the fact that in their technical file, when it comes to the copywriter, Bush gets its credits (Advertising Agency: Ruf Lanz, Zurich, Switzerland; Creative Directors: Markus Ruf, Danielle Lanz; Art Director: Grit Wolany; Copywriters: George W. Bush, Markus Ruf)

Now, to be totally fair with Bushito and the ad agency at the same time, we have to point out that this is not the first time that this brand have used a political public figure to convey their message. Their previous "Prince Charles" campaign won a Silver place at the Epica Awards in 2007. And that piece was also mocking the Prince, not for his IQ but for his spenfing habits. Take a look.

You can check more about the Swiss Bush campaign at Adverbox , or browse all the winners of the Epica Awards here.

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