Mar 11, 2008

Grande means Grande

Simply put, I have a love and hate relationship with Starbucks: I love their coffee but I simply hate how complex (and to make things worst how erroneous) his whole naming of sizes is.

If you have never been in one, let me explain it better. The small size is call "tall", that you know, it does not mean "small" really, but... tall. Then the medium size is called "grande" that in Spanish means Big, so is not reaaaally medium. And the big/large size is called "Venti" what in italian means 20 and goes for 20 oz. So, their choices in size are not small, medium and large but in fact tall, big and 20.

Sizes are just the tip of the iceberg though. Mixing italian with English, you have such a variety of options that are made of made up language, italian and english that is insane. In fact, they have published a booklet on "how to ask for your coffee at Starbucks" (check it out at the counter where the sugar is!). I am sorry but asking for a coffee shouldn't be soooo complicated. In Italy and Spain, places where coffee is king, you still don't need a manual to ask for a coffee, they make it pretty simple.

So, even when I don't really like Donkin Donuts' coffee, I love, LOVE, LOVE, their new commercial. Take a look:

Much better than their previous "Fritalian" commercial, this ad really nails it with its simplicity.

For an extra laugh, I must confess that I still don't get how the Starbucks' employees do understand "Venti Mocha Frapuccino Light extra Latte" but they need so basic step-by-step instructions on how to wash their hands!

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