From Singapur (Singapore), probably the most clever campaign I have ever seen for a product like Play Doh. And the cutest one, in a "Tim Burton" sort of way.
These ads talk to parents directly, reminding them -at the same time- about the thousand of possible things you can make with the product but, even more important, it also reminds them about how safe it is to play with it.
According to my friend Odra -who is living there and sent me the ads-, the whole campaign appeared in one of those small free magazines that you can pick up at the coffee store (in her case it was at Spinelli's) and it is "the type of magazine that let you know what there is out there to do if you want to be young, crazy and informed of the last tendencies...".
Clearly, the target is young, progressive, open minded parents (my friend being one, she also fall in love with the campaign).
Here, the ads (click to enlarge):
The magazine where she found them is called Navigator and if you are planning to visit Singapur soon, you can also read it online. I don't know the agency behind the campaign but I surely hope they get some recognition!
UPDATE: Hasbro denies the ads were correctly approved (even when they were approved by someone in the company). Read more here!