Page views may become obsolete soon

Ajax is becoming more and more popular. And that means that portions of a webpage can be refreshed without the need to go to another page. What means that page views may become an obsolete metric.

I can't be more happy. I never considered that a valid metric, for thousands of reasons (or at least 2 or 3 good ones!).

But if you are interested in more details about how Ajax can take a toll on the infamous page views, you can read the whole article here, in MediaWeek.