Apr 18, 2007

Sex Sells

We all know that sex sells. But in some cases it sells cleverly.

This is one of those cases, and believe it or not, this merchandising promotion was conceived in Dubai. Axe is the product, a product that has the same positioning all over the world, so this sexy 'guy oriented' mouse pad makes all the sense for the product (note the "Axe effect" in the middle of the mouse pad).



I saw this one in the Argentinian newspaper LaNacion, that is featuring today among other ads the ones for Playboy and the Casino that I featured some days ago... so my friends, you can say you know about them first in Ugly Doggy! ;)

5 comments:

Paulo said...

Actually, I think this is a terrible, terrible ad product.
They attempt to seduce men to go under the skirt, right?
But only to find, squeeze and move back and forth a hard, cylindrical-like object...
No sir, I don't like it.

Paulo said...

I mean, come on!! Just look at the picture again, and find the first two pictures very disturbing. The first looks like a skirt with a bulky sensation. And the second is just a round trip to Godoy Cruz...

San :) said...

Paulo, me mataste. No lo habia pensado asi, pero si lo pensas asi es 'ouch'. Creo que sos el mas malpensado del grupo y mira que habemus unos cuantos malpensados! :))

Paulo said...

I think is better if you use a trackball, don't you?

San :) said...

After the image you got in my head, I am not sure I like anything there that has 'balls' :))