May 30, 2007

Priceless Mastercard -the China version

The One Show China program,organized by the The One Club, has delivered some interesting campaigns this year.

The Gold-winning MasterCard campaign went to an agency called Tianjin Back Sea, who added a dark twist to the "Priceless" campaign so well known worldwide.

A "cat lady" abandoned by her human children, a doll collecting childless couple, and a trasvetite whose "priceless" desire is to "be able to dress the way you want" are the central pieces of the winning campaign.

I wasn't able to find a translation for all the ads, but I can imagine what is 'priceless' in each case.

1. Childless couple, collecting dolls:


2. Without her kids, but with her cats:


While the Western version works more on the funny side of life, it is really interesting to see the Chinese approach to what may be considered 'priceless' in life.

2 comments:

Hannah said...

Where did you get those ads?! I would definitely love to see them close up. I'm building a pseudo campaign for MasterCard in China and I'm having difficulty finding ads.

San :) said...

Hannah, I can't contact you directly as you don't have your profile available to the public. The ads are available at the site linked in the posting (The One Club). A more direct link is: http://www.oneclub.org/os/oschina/showcase/?year=2006&id=5168

Hope this helps!