This is another Bronze Lion winner at Cannes. It is in fact a giant outdoor piece (billboard) so at its real size is much esier to read the word imprinted in the pebble inside the shoe.
Just one word, but once you have seen it the whole image makes all the sense in the world, because what the little stone says is...
From McCANN Erickson (Spain) it says all with just one very symbolic image: Yes, Greenpeace can make you feel uncomfortable, but that is -at least in part-, their mission. Isn't it?