The Key to Failure
I got this from my feed of "famous quotes" and I want to share it because I personally think that it applies equally to people and products :
"I don't know the key to success,
but the key to failure
is trying to please everybody."
-Bill Cosby-
but the key to failure
is trying to please everybody."
-Bill Cosby-
You may find it arguable, of course. But what some people and some companies do not get is that even if at the end of the process everybody likes/wants/uses a brand, that brand at the beginning was targeting a specific group of people. Maybe a large group, yes, but a group nevertheless. There is no good way to target "everybody".
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