Jul 19, 2008

The Key to Failure

I got this from my feed of "famous quotes" and I want to share it because I personally think that it applies equally to people and products :

"I don't know the key to success,

but the key to failure

is trying to please

-Bill Cosby-

You may find it arguable, of course. But what some people and some companies do not get is that even if at the end of the process everybody likes/wants/uses a brand, that brand at the beginning was targeting a specific group of people. Maybe a large group, yes, but a group nevertheless. There is no good way to target "everybody".

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