Jul 21, 2008

What Do You See?

The old adage "one picture is worth 1000 words" sometimes is true, sometimes is not. Nevertheless I believe it has a very powerful effect when a brand is able to communicate all what they are about with just one image. This is one of those cases.

The ad is for Max, an italian magazine for men, that of course is mostly about gorgeous girls but is not just about that.


What I like about this one is that they truly blended in just one image their most basic definition: magazine - for men.

Even more interesting is the fact that your perception plays an important part the first time you see it: so tell me, what did you see at first glance? An open magazine or some tempting cleavage?

PS: If you like ads with a twist, that make you look twice, check out also this Vodka Ad


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