Feb 25, 2009

Nothing Like Money...

Few things seem to catch people's attention like money does and this promotional ad from Egypt just proved it.

The product, Waffar.com ("Waffar" translates as "Save") is a promotions portal and to remind clients and consumers of the benefits of using the website, the agency inserted a real Egyptian note -one pound- in 2000 copies of a magazine. Those copies were sent to all suscribers of the magazineas well as to over 100 target companies.

A very simple text underneath the money suggested that more money could be saved by logging on to the portal. This is how it looked....

The results? Waffar's call center was flooded with calls from new clients wanting to post their promotions on the site and some people even called to thank Waffar for the pound. In less than a month, visits to their site increased by 26% and brand awareness rose by 18%.

If you think about it, the investment was just 2000 pounds more than what the original investment in just an ad would have been but the "sample" attached surely made a difference.

Agency: Marcom; Creative Directors: Karim A. Yusuf, Omar El Abd.

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