Apr 22, 2009

Earth Day & Food

As a way of celebrating Earth Day, here is a campaign from Germany that reminds us about some of the problems that come with globalization. Great art direction morphs different means of transportation into the products they are carrying.

Banana Boat
click to enlarge

Pineapple Airlines
click to enlarge

Truck Nut

click to enlarge

The client is "Friends of the Earth" and the tagline is "Think global. Eat local". The ad agency was McCann Erickson BCA (Frankfurt, Germany).

Disclaimer: the "names" of the ads are just my own interpretation...

If you are interested in being part of Earth Day, you still have time. A good number of events are scheduled for this weekend, to see the complete list go to Earth911.com


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