Earth Day & Food
As a way of celebrating Earth Day, here is a campaign from Germany that reminds us about some of the problems that come with globalization. Great art direction morphs different means of transportation into the products they are carrying.
![click to enlarge](http://4.bp.blogspot.com/_XNcy9gUJEO8/Se-BIBgupGI/AAAAAAAADXk/YzSdW0YpNi4/s400/FruitsnPollution.jpg)
![click to enlarge](http://4.bp.blogspot.com/_XNcy9gUJEO8/Se-Bjgt4sZI/AAAAAAAADXs/yos4JbMEibE/s400/FruitsnPollution1.jpg)
The client is "Friends of the Earth" and the tagline is "Think global. Eat local". The ad agency was McCann Erickson BCA (Frankfurt, Germany).
Disclaimer: the "names" of the ads are just my own interpretation...
If you are interested in being part of Earth Day, you still have time. A good number of events are scheduled for this weekend, to see the complete list go to Earth911.com
Source
No comments:
Post a Comment