Aug 11, 2007


There is a trend out there that is being called "Tryvertising": it works on the idea that letting some customers have the product for free allows them to a) Get some feedback sooner rather than later and b) push the word of mouth about the product.

Trendwatching talked about this concept almost 2 years ago and it is becoming more and more popular.

Now, a site called "give away of the day" is more or less using the same concept to give users the option to download commercial software, the real thing, not just a trial with an expiration date. The software product will be presented in its full functionality. The only limitations are that the software usage has to be non-commercial only, and in some cases there may also be limits for software updates and technical support if you got it free by this method. Still is much better than trials with expiration dates or limited (that you know... you have to ehem, *tweak* to keep it running).

So Giveaway is giving a new soft for free everyday, in most cases, JUST FOR THAT DAY.

The good news is that you do not need to go their site everyday to know what soft they are giving for free each day. You can visit me at Ugly Doggy and look in the right column..., you will find there what soft they are offering for free that day.

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