With brand communications in general is not so odd to find either a brand, a logotype, an ad or sometimes even a slogan that you can't help but to think "What where they thinking when they approved THIS?".
Here, some examples:
1. The design of the logo should have empahatized how this name has to be read. Of course is "Kids Exchange" and it is NOT Kid Sex Change or Kid Sex Exchange, but the design doesn't make it clear.
3. My favorite, so far. I really, really don't understand how NO ONE in the company noticed that the mouse as it is may have some phallic connotations:
And these are not all. By some reason, there are several logos with "abstract" people that seem to be more appropiate for a modern Kamasutra than for what they were meant to be (dentist, pharmacy, etc). Check them out...
. Pharmacy specialized in back pain:
. Pediatric Institute:
. Fashion "A" (from Italy):
. Dentist office in Latin America (the less horrible one)
I believe that whoever did these logos can't be called a "graphic designer". But I am more amazed with the client. No one noticed anything a bit disturbing when they decided to go with these logos?
Thanks O. for the material. Do you have more examples of horrible logos? Contact me and send them this way, you will get full credit for your discovery!