Mar 30, 2008

'Onslaught' by Dove

After "Evolution", Dove released "Onslaught". The great thing about this ad is that is more a public service ad that a selling piece. If you haven't seen it yet, check it out:

Of course, there is the Axe-Dove controversy. Two brands from the same company sending totally opposite messages. My take on it: So what? Each one represents a huge part of our society and with the "Axe" chauvinist type so popular in the media, is good to have something like the Dove campaign on air.

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