Mar 20, 2008

A Trashed Image Around the World

Remember those ads that were using "Bushisms" to sell helmets?

Well, those are not the only ones around the world using Bush as a central piece of their campaign. Sadly, they all show how the world sees him and how the US image has been falling down since he was elected.

Check out this billboard from NZ announcing the main movie scheduled for the weekend:

Or this ad from Hong Kong, a bit more subtle (and more merciful with the American people) but not for much....

(click image to enlarge)

Last but not least, there is this ad that also plays on what is one of his more clear "traits"... that is being an idiot, I mean, "not smart"...

(click image to enlarge)

In the business world is well known that who is your "leader" and who your "speak person" makes a big chunk of your marketing. Sadly for this country, the fact that the people elected a speak person that can't even speak and a leader that has no clue what leadership is about has affected the US "brand" in a very negative manner.

Let's hope someone can fix this "image problem", but it is not going to be easy. There is no communication strategy that can revert so many mistakes all at once!

Found at SimplyAdDicted and LiamSupersonic.

And you can see even MORE ads with Bush at
Revolucion Creativa.

1 comment:

Flavia Brevi said...

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