May 8, 2008

The Art of Being Patient

You may recall the classic Honda ad made with parts that took more than 600 hundrend takes to get done. For me, that amount of patience is something I can't even start to comprehend.

Today I got this video via email with another awesome "domino" effect this time mixing pool and dominoes. I have no clue how much time that setup may have taken, nor how many times you have to try and failed until getting it right, but it just amazing that someone would take so much time and energies to get this right, specially considering that the whole thing is gone in less than 2 minutes. Another example of extreme patience, that at least for me, is almost painful to consider.

Take a look:

Now, this "domino effect" remind me instantly about the relatively new Guinness ad, that was filmed in my country, Argentina, more specifically in the north, in the little town of Iruya, Salta.

Some sources said that 10 million dollars was the final toll for this ad, some others put it at 15 million euros. One or the other, they all agree that it is so far the most expensive commercial ever done.

The cast is made up of locals from the village and surrounding area (the population of the town has to be around 1000 people, top) none of whom had ever appeared in front of a camera before. 24 hours of footage was captured. And the car toppling sequence was successfully shot in just one take. Some other numbers related to this commercial are...

6,000 dominoes; 10,000 books; 400 tires; 75 mirrors; 50 fridges; 45 wardrobes and 6 cars among many, many other things.

I must confess, personally, that I don't really like that they used BOOKS to build the pint of beer, but I guess that is because I love books way more than I love beer...

According to witness that happened to be there, the most spectacular part of it was the party that the whole town had after the commercial was done!

Talking about patience, if you can go through 9 minutes of a 'making of', this one is worth the time...

Just for a laugh, two small details: first, the fact that Guinness is not so popular in Argentina, specially outside Buenos Aires and last but not least the fact that when the director was giving orders you can see a small poster for Schneider behind him... that is another brand of beer!

Thanks to Rob's mom for the domino & pool video!

1 comment:

Anonymous said...

I am on the opposite end of the spectrum: I love beer a million times more than books.