I haven't seen all the winners yet, but I want to share with you one of the gold winners in its category, print. It is refreshing to see that there are still good ads to read, not just to see....
In this case, the brand is VW. The idea is great and the copy a gem! A very creative way to emphasize one of the main benefits of the brand.
Click to enlarge and read, I bet money you will laugh out loud!
(The agency, DDB Netherlands)
On the interactive side, I was happy to see know that the cute characters of "Get the Glass" (one featured here) were awarded a Silver prize.
I am not sure how good (or not) is the game I just fall in love with the characters and the general design of the whole site. If you haven't seen it yet, you have to do it!
In this case, the agency is Goodby, Silverstein & Partners, San Francisco.
(Thanks Yul for the tip about Get the Glass!)