Whatever You Imagine...

...can be done (at least for TV). When you think about it, it is amazing how far we have come in the realms of FX, CGA or animations in general.

This very funny and odd Argentine commercial for VW is a pretty good example. Have you ever considered how a Fishdog may look like? Check it out:

I guess this is what could be called a real "ugly doggy"..., even though I have to say that I find him terrible cute in a somewhat strange way. Maybe it is the way this "Bass Hound" wags his tail, maybe is his terrified look when he is surrounded by fishermen. I am not sure what it is about him but I would have one of these if I lived near the beach...

Oh yeah the dog is not real, I forgot about that little detail! See what I was saying? The Fishdog may not be real but it surely looks like he is...

Agency/Client: Almap BBDO for Volkswagen Argentina.